Aislinn Fulton’s up-and-coming business uses custom calligraphy and design work to turn items on your check list into wedding keepsakes.
Aislinn Fulton was a finance grad spending her waking hours behind a computer before she started working on her handwriting.
“It was pretty much the same thing every day, every week, every month. Calligraphy was definitely an outlet,” says the now-owner of Blush & Faire Creative, a new wedding-focused hand lettering, illustration and design business that she started almost by accident. “I started learning calligraphy as a hobby in 2016…then it was illustration, graphic design, water colour.”
A self-taught artist, Fulton’s first gig was for her best friend’s wedding, helping to give day-of signage and other little details the distinctive pop of a personal touch. Then, more friends came calling; next it was friends of friends. Word of mouth had officially worked and amidst her exploration of her own style, Blush & Faire Creative was born.
“I think for me, it’s about the way people feel when they receive something like that,” says Fulton of what keeps calligraphy and stationery relevant in the highly digital age. “I’ve always loved ordering things from Etsy or small businesses because when you get your order or package, it’s not just in plastic bags. Sometimes there’s a little handwritten note. I think people appreciate those things because it’s not common anymore.”
Currently, she offers a wide range of artistry options: invites and paper goods, hand-addressed envelopes, day-of signage and seating charts, personalized leather or denim jackets and watercolour illustrations of the wedding venue are among her services. Fulton says she loves unique projects, learning about people and creating something that reflects their personalities.
“There’s opportunity to make pretty much anything into a keepsake, if you want to value that. People spend so much money on their wedding days, I don’t think it should all be something you have for only one day,” she says, a year and a half into her business. “Seeing how happy what I made made people was kind of a big thing. I didn’t realize something I could make could make people that happy.”