The invite’s like your wedding’s first impression, and you want to make a good one, right? Designer Ashley Foster talks paper.
Why do you think in such a digitally-driven time that hard-copy invites, save the dates and thank-yous are still a relevant wedding tradition?
People still love getting something in the mail. You get that warm and fuzzy feeling opening something that’s not a bill. I don’t think that will ever change. The digital world is changing the way we do things, but we’re around technology so much that when we can get away from it we really strive to do something out of the ordinary. People are trying to go back to tradition, a very handmade feel with calligraphy and other things. We love our computers and technology, but it’s kind of a love-hate relationship.
A concern with a lot of people is keeping budgets low for their wedding. If my guest list is large, how can I cut costs with invites?
I always tell my brides, “Here’s your dream invite,” and it doesn’t always fit in with their budget. But we can look at options and try and change things up so they still get that custom, personalized feel without that big dollar sign. The first thing you can cut is instead of doing the traditional response card with envelopes and postage do RSVPs by email or a wedding website, so it’s just one single invite and no extra add-ons, they cost a lot and add up. The DIY kits and commercially produced stuff can be time-consuming…if you’re trying to do them yourself, it adds up. Sometimes custom work is perceived to be expensive but at the end of day it’s not that much more if you consider your time.
What are some trends you’re seeing in wedding stationery now?
Letterpress is really hot right now, going back to tradition—getting away from technology again. I’m finding a lot of trend in that rustic, vintage-y look, adding things like twine and ribbon and lace as accents. Sometimes we feel like we have to have a big glam wedding—and for some brides that suits them—but more people want something unique and styled specifically to them so they feel more comfortable. I’m not doing a lot of the same anymore, couples are contacting me and wanting something different, people are trying harder to stand out. It’s really thinking about the big picture—not just giving someone a piece of paper, but giving them an idea.
What are some alternative invite options you’ve created over the last year?
A lot of the inspiration is coming from Pinterest these days. I’ve created everything from a library card save the dave, to a passport invite, maps and watercolours. I find a lot of couples are doing things a little less formal.
With 10 years of professional experience as a graphic designer, working in print, photography, publishing, sales and marketing, Ashley Foster started Creative Destiny in 2012 with the aim of following her passion while simultaneously being at home with her family. creativedestiny.ca